日前，市领导在调研我市太阳能企业时，鼓励企业抓住用好新型城镇化这一重大机遇，统筹研究农村社区、旧房改造等领域的能源解决方案，推广使用太阳能等清洁能源，逐步替代传统能源。作为太阳能利用的拳头产品，太阳能热水器以其环保、安全、节能的优势被广大消费者接受。记者了解到，目前，我市城市太阳能热水器安装率已超过80%。而随着城市市场的日趋饱和，有分析认为，太阳能热水器的销售重心将会从城市向乡村转移。A few days ago, when investigating solar energy enterprises in our city, city leaders encouraged enterprises to seize the great opportunity of new urbanization, coordinated research on energy solutions in areas such as rural communities and old house reconstruction, promote the use of clean energy such as solar energy, and gradually replace them. Traditional energy. As a fist product of solar energy utilization, solar water heaters have been accepted by consumers for its environmental protection, safety and energy saving advantages. The reporter learned that at present, the installation rate of urban solar water heaters in our city has exceeded 80%. As the urban market becomes increasingly saturated, some analysts believe that the focus of solar water heater sales will shift from urban to rural.

status quo:

Solar water heater is cold in rural areas

On March 21, the reporter walked into a solar water heater sales store in the old town of Wucheng County and saw that there were 5 solar water heaters scattered in this 10-square-meter store. "These are the models from a few years ago. You can look at the leaflet. If there is a product in the picture, I will give you it." Li Zhaoping, the shop owner, told reporters that the sales situation has not been satisfactory since the establishment of the sales outlet for 4 years. "I sell six or seven units a month, and I have to stare here every day, for fear of missing a customer," he said.

According to Li Zhaoping, in 2007, in order to improve farmers' purchasing power and expand rural consumption, the country has successively introduced a series of policies such as home appliances to the countryside and trade-in. At that time, rural consumers who purchased products to the countryside could enjoy policy subsidies at 13% of the product's sales price. Many solar water heater manufacturers and operators took this opportunity to enter the rural market. "The result of going to the countryside with solar water heaters is far less optimistic than expected. Coupled with the termination of home appliances to the countryside policy in early 2013, our lives are even worse." Li Zhaoping said. "This phenomenon basically reflects the current development of solar water heaters in the rural market." Liu Xing, an intermediate statistician of the Municipal Bureau of Statistics, told reporters that as of the end of 2015, the market share of rural solar water heaters in our city was less than 15%. Many solar water heater rural sales outlets are in a state of hard support.

Probing:

Insufficient purchasing power is the main cause

What is causing this problem? Liu Xing believes that the high price of the product is the main reason for the inability to open the market. "Our investigation found that the price range generally acceptable to rural consumers is between 1,000 yuan and 1,500 yuan. In the existing market, 60% of solar water heaters are priced above 1,500 yuan. If other accessories such as pressure pumps are added , The price is generally around 2,000 yuan. Some brand-name products only cost more than 2,200 yuan for water heaters, which is still more expensive for ordinary rural consumer groups. "

According to Huang Ming, chairman of Huangming Solar Energy Co., Ltd., product quality standards are difficult to regulate, which is also an important reason for affecting product development in rural markets. "Solar water heaters must be installed strictly and standardized to ensure their usefulness. At present, major enterprises only provide mainframes, and supporting facilities such as pipes, insulation materials, and water mixing appliances are provided to consumers by distributors. Quality cannot be completely guaranteed." Huang Ming said.

In addition, most of the solar water heater companies now have poor after-sale service outlets in rural areas, which are unable to provide timely and effective after-sales service to rural consumers, which has also affected rural consumers' recognition of solar water heater products to some extent.

Suggest:

Work hard to improve product quality and optimize service

How can we open the way to the countryside of solar water heaters? Huang Ming believes that the differences in product quality and service determine the future viability of enterprises in the market. Therefore, the quality of products must be given top priority, so that ordinary people can use it comfortably and with confidence. He said: "If a company excessively pursues profits, it will inevitably reduce standards in R & D, testing, service and other links, which will lead to the key factor of neglecting product quality. Therefore, special attention must be paid to product quality and safety, and product prices are subject to quality standards."

The relevant person in charge of the Municipal Administration for Industry and Commerce stated that the after-sales service network must be further improved. "Enterprises can return to customers regularly and conduct free inspections of products. Once hidden dangers are found, they must be repaired in a timely manner in accordance with regulations."

Liu Shiquan, deputy dean of the School of Economics and Management at Dezhou University, suggested that for rural markets, companies can set product prices in the range generally accepted by rural consumers, and can purchase by installment.