Water purifier agents join the most concerned about how to increase product sales, so whether it is event promotions, price promotions, the agent is ultimately to promote the consumption of water purifiers in the agency area, to increase their own agent product sales! Water purifier agents often rack their brains and think about various marketing solutions, but ignore a very important sales promotion point, which is consumer reputation. After all, unlike water purifier manufacturers, water purifier agents need to consider the overall situation. The focus of the agent is mainly on their own agency area, so the strategy of relying on word of mouth marketing is entirely feasible. The regional flow of people is very suitable for word-of-mouth communication. Therefore, Dr. Water, one of the top ten water purifier brands in China, combined with the word-of-mouth marketing experience of distribution agents in some regions, gives some suggestions to friends who want to be agents of water purifiers:
First: cooperate with powerful brands to increase consumer trust in agents.
After all, the powerful water purifier brand is obvious to everyone. If the water purifier agent is a good and reputable water purifier brand, it will be harmless to win the recognition of consumers for the early development of the business. After all, powerful brands have natural advantages in water purification technology, product quality, service level, and policy support. They have excellent and effective help to help water purifier agents get on track.
Second: Water purifier agents must carefully choose the store location, good location often has good results!
Location determines the degree of visitation of consumers. It is obviously more accessible to customers in places with dense crowds and large populations. The flow of people in these places is more convenient for information transmission, and any promotion activities are more likely to attract a large number of audiences! Of course, rents may also be too high in these places, resulting in significant cost pressures. Therefore, in combination with local reputable customers visiting many supermarkets, markets, department stores, communities, etc., it can be a compromise in terms of flow and rent, and it will not be too difficult for agents. Dr. Water's water purifier suggests that you should also do market research in advance, compare some addresses, and choose a location that is relatively suitable for your economic strength and sales ideas.
Third: Make sure you have a certain amount of funds in your hand, and you can flexibly adjust your marketing strategy.
Although most water purifier agents now do not need to join the agency fee, the decoration of the store and the purchase of some basic items still require the agent to pay for it. For the water purifier agents that have just started in the early stage, the future is unpredictable, so prepare a flow of funds, one is to ensure the normal operation of your agency, and the other is to increase your agency confidence. Never develop yourself unrealistically and leave yourself no room for manoeuvre. This is not very wise for agents. Water purifier agents flexibly cope with the initial development difficulties and will inevitably be concerned by some consumers. People who want to be able to persist in such a depressed environment for so long will definitely have strength and will naturally have a certain psychological trust. sense!
The joining of water purifier agents is a new hotspot for entrepreneurship. Everyone wants to squeeze in here. The opportunity is short-lived. At the same time, we must also consider the suggestions given by Gennese water purifiers to build a reputation and create marketing Add points. Understand that water purifiers need patience, confidence, and ability! GENESIS water purifiers generally provide such agents with certain material support, publicity support and business training to help the water purifier agent franchisees start their business dreams!